‘Bullish’ marketing industry plans to boost spending power in 2024
UK marketing leaders are gearing up for a ‘bullish’ 2024, with more than 70% planning to boost digital budgets this year, new data shows. Following four years of economic flatlining…
Adform becomes the first global Demand Side Platform to join UN’s Science Based Targets initiative
Media buying platform Adform has joined the Science Based Targets initiative (SBTi) as the first global Demand Side Platform (DSP) to do so. Following a milestone year of sustainability partnerships, Adform enters…
Advertising will not crumble as new tools are in the mix
As Google’s deprecation of third-party cookies becomes a reality in 2024, UK businesses are taking action. A new survey conducted by Capterra, a software and services marketplace, has found that…
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Global martech spend will surpass $215bn by 2027
Industry analyst firm Forrester has published a Global Martech Software Forecast, 2023-2027, which gives a five-year forecast of growth for global martech spending. Forresters’s forecast examines six categories of marketing…
The Best 5 Super Bowl Ads in 2024 (Brands That Got It Right) via @sejournal, @gregjarboe
Explore how brands leveraged social video to enhance their TV commercials during the latest Super Bowl LVIII. The post The Best 5 Super Bowl Ads in 2024 (Brands That Got…
Does AI Democratize SEO Or Amplify Incompetence? via @sejournal, @martinibuster
This what AI can realistically do for SEO and what should be expected in terms of results The post Does AI Democratize SEO Or Amplify Incompetence? appeared first on Search…
14 Surprising Examples Of Clickbait Headlines That Work via @sejournal, @jasonhennessey
Learn how to create clickbait headlines that work, and discover titles that are irresistible but not misleading. The post 14 Surprising Examples Of Clickbait Headlines That Work appeared first on…