PPC and Paid Advertising

What is Pay-Per-Click or PPC?

Pay-Per-Click (PPC) is an advertising style where businesses pay a fee each time one of their ads is clicked on. This is known as paid traffic, as essentially you are paying to get visitors to your site. This is often used alongside SEO practices, which gain organic traffic for your site. One of the positive points of PPC is that your business will only pay when a user clicks on their ad, meaning you only pay for the visitors the ad generates.

How does Pay-Per-Click work?

Pay-Per-Click is a largely specialised advertising service. Businesses are able to do this for themselves, however, if handled incorrectly, it could cost them a lot of money without generating the traffic they’re looking for. The best practice for businesses is to use a marketing agency, like Better Business Marketing, to utilise their specialised skills to successfully run optimised PPC campaigns. Businesses can set a budget they would like the marketing agency to spend per month on PPC to generate traffic.

Where can your business PPC advertise?

Pay-Per-Click (PPC) ads can be placed on various online platforms, offering businesses the opportunity to reach their target audience across different channels. Some of the most common platform choices are:

  • Search engines: Google ads, Bing ads, ect.
  • Social media platforms: Facebook ads, Instagram ads, Twitter ads, ect.
  • Display networks: Google display network (GDN), Microsoft audience network, ect.
  • Video platforms: YouTube display ads, ect.
  • E-commerce platforms: Amazon advertising, eBay advertising, ect.
  • Local advertising: Platforms like Google My Business enable local businesses to run PPC ads that appear in local search results.
  • Mobile apps: Promoting within mobile apps such as games, ect.
  • Affiliate marketing platforms: Some affiliate marketing platforms offer PPC options, where advertisers pay for clicks on their affiliate links.

It’s important to choose the right platform to align with your target audience and campaign goals. Here at Better Business Marketing, we will help you explore all the available platform options and match you with a platform best suited to your business needs.

How does Better Business Marketing run PPC campaigns?

Here at Better Business Marketing, we work with a team of specialists dedicated to providing each business with a personalised plan for their optimised PPC campaign. When a company chooses Better Business Marketing, they can be assured of a high-quality, targeted campaign that grows with the business and adapts to marketing trends.

Let’s take you through the process you can expect when you choose Better Business Marketing.

1. Business analysis: Once you’ve told us a little about your business, we will start your business analysis process. Knowing your business gives us a starting point for designing your personalised campaign. From there, we will discuss what your business is looking to achieve through the PPC campaign.

2. Creating your tailored plan: Then we start the process of creating your campaign plan. We discuss your budget per day/month for your PPC advertising and what your business goals are surrounding the campaign. We will then take you through the different options we would suggest to best suit your unique business needs.

3. Our specialists: Our experts will then use their extensive knowledge to research how to best target the audience you are looking for. PPC is an auction, and there are different key phrases that businesses can bid on for their PPC campaigns. Different key words come at different prices and can affect how successful the advertisement is at bringing in potential visitors. Key word phrases with the greatest potential are highly sought after by many businesses in similar sectors. Therefore, your business needs to be the highest bid without paying more than its potential worth. Our team knows how to find the right key phrases at the right price to keep costs low and outcomes high. Once we’ve acquired the correct key word for you, we will create an optimised ad designed to attract the most potential traffic to your site. Once we have the key word advertisement in place, we need to make sure that the landing page that it takes your visitors to is optimised and user-friendly to maintain their interest.

4. Running the campaign: Once we have the perfect ad for you, we will get it up and running to start generating visitors. Throughout the entirety of your PPC campaign, our team will consistently monitor the success of your ad and make any changes necessary to improve its success. We can experiment with different element variations of the ad to see which ad resonates best with your target audience.

5. Reviewing and adapting: As your business grows and markets change, the requirements for your PPC campaign may change. We regularly review your campaign’s performance and make data-driven changes to optimise its effectiveness. We know that PPC campaigns require ongoing attention and optimisation. Our dedicated team will keep you up-to-date about how we regularly analyse your data, stay informed about industry trends, and adapt your strategy to ensure your campaign remains effective over time.

If you would like to hear how Better Business Marketing could create a personalised plan for your Paid Advertising and PPC needs, contact us here.