Lead Generation

What is lead generation?

Lead generation is the process of attracting and converting potential customers (leads) into individuals who have expressed interest in a product or service and have provided their contact information. The goal of lead generation is to build a database of potential customers and move them through the sales funnel towards making a purchase.

How does Better Business Marketing generate leads for your business?

Our team of experts uses a variety of strategies and tactics to generate leads for your business. The specific methods employed can vary based on the industry you work in, your target audience, and the goals of your business.


Some of the common ways Better Business Marketing generates leads are:

1. Content Marketing:

  • Develop and promote high-quality, relevant content that addresses the needs and interests of your target audience.
  • Use blog posts, articles, white papers, and other content assets to attract and engage potential leads.
    Optimise your content for search engines (SEO) to increase organic visibility.

2. Social Media Marketing:

  • Leverage social media platforms to reach and engage with your target audience.
    Create and share compelling content on social media channels to drive traffic and generate leads.
  • Run targeted social media advertising campaigns to reach your specific demographics.

3. Email Marketing:

  • Build and nurture relationships with potential leads through email campaigns.
  • Use personalised and targeted email content to encourage lead engagement.
    Implement lead nurturing to guide leads through the sales funnel.

4. Search Engine Optimisation (SEO):

  • Optimise your content for search engines to increase organic visibility.
  • Conduct keyword research to identify and target terms relevant to your target audience.
    Earn high-quality backlinks to improve search engine rankings.

5. Paid Advertising:

  • Run targeted pay-per-click (PPC) advertising campaigns on platforms like Google Ads and social media.
  • Create compelling ads and landing pages to encourage lead conversions.
  • Utilise retargeting ads to re-engage with visitors who have interacted with your website.

6. Webinars and Events:

  • Host online webinars or participate in industry events to showcase your business’s expertise and engage potential leads.
  • Use webinars to collect contact information from attendees and follow up with relevant content.

7. Lead Magnets and Offers:

  • Create attractive lead magnets, such as free guides, templates, or consultations, to incentivise lead capture.
  • Design landing pages with clear calls-to-action to encourage visitors to inquire or sign up.

8. Influencer Marketing:

  • Collaborate with influencers or thought leaders in your industry to expand your reach and credibility.
  • Leverage influencer partnerships to reach a wider audience and generate leads.

9. Referral Programmes:

  • Implement referral programmes to encourage existing clients or partners to refer potential leads.
  • Offer incentives for successful lead referrals.

10. Chatbots and Live Chat:

  • Implement chatbots or live chat on your website to engage with visitors in real-time.
  • Use automated responses to capture contact information or direct leads to relevant resources.

11. Networking and Partnerships:

  • Build relationships with other businesses, agencies, or industry partners for mutual lead generation.
  • Attend networking events, conferences, or trade shows to connect with potential clients.

12. Measurement and Analytics:

  • Implement tracking tools and analytics to measure the performance of lead generation efforts.
  • Analyse data to optimise strategies and focus on the most effective channels.

Effective lead generation from our team involves a multi-channel approach, combining various digital marketing strategies to attract, engage, and convert potential clients for your services.

If you would like to hear how Better Business Marketing could create a personalised plan for your Lead Generation needs, contact us here.