Search Engine Optimisation

What is search engine optimisation?

When it comes to marketing, search engine optimisation plays a vital role in boosting your business’s online presence. Search engine optimisation (SEO) means optimising a website or online content to improve its visibility on search engine results pages.

Life is very fast paced, we want things done quickly and at our fingertips. We all strive for the best outcome possible, and this is the same for searching online. Think of it this way, you know that when you search for anything online, the first page you click on is usually at the very top of page one. Your mind perceives this as the “top result”, and usually these businesses are high profile, trusted companies that get a lot of traffic. We trust the search engines to deliver the best, most relevant results, and people see these pages as being trusted and authoritative.

So it’s only normal for businesses to want their pages to be the top result on a search engine page. Not only does it make your company look good, but it also brings a lot of organic traffic to your page, likely meaning more business for your company. Here at Better Business Marketing, we have the tools to help your business on its journey to page one.

What do we mean by organic traffic?

When we talk about “traffic”, we mean the amount of people who visit your business’s page. Let’s focus first on three of the main kinds of traffic your page can get: paid traffic, social traffic, and organic traffic.

Paid traffic refers to visitors that come to your website based on paid advertisements. Some businesses choose to use paid advertising campaigns as a tool to attract more traffic to their sites. There are lots of different paid options that can help, such as Pay-Per-Click (PPC), display advertising, social media advertising, and affiliate marketing. For a more in-depth look at paid marketing and how it could help your business, visit our PPC Page.

Social traffic refers to the visitors you gain from your social media presence. This can be sites such as Facebook, LinkedIn, Twitter, and Instagram. These are social media posts that ultimately direct the reader back to your website through a link. Social media is used mainly to share content, promotions, or updates about products or services. For more information about social traffic, click >Here<.

So, what do we actually mean by “organic traffic”? Organic traffic is visitors that you gain through unpaid, natural, non-advertising channels. Usually, this is done by finding your site by searching for various key phrases on a search engine.

How can we use SEO to improve the visibility of your site?

You can increase the traffic to your site through optimal SEO practices. This is where Better Business Marketing comes in! We offer a range of tailored services to elevate your business’s online presence. These services include;

  • Technical audit
  • Optimised site content
  • Key word research
  • Content quality
  • Site navigation
  • Internal linking strategies
  • Off-site link building

If you would like to hear how Better Business Marketing could create a personalised plan for your SEO needs, contact us here.