The future of AI in business: Finding a balance.
It seems that in this golden age of technology, advancements in computer science are progressing faster than businesses can keep up with. The most recent craze for business technology? Artificial…
‘Bullish’ marketing industry plans to boost spending power in 2024
UK marketing leaders are gearing up for a ‘bullish’ 2024, with more than 70% planning to boost digital budgets this year, new data shows. Following four years of economic flatlining…
Adform becomes the first global Demand Side Platform to join UN’s Science Based Targets initiative
Media buying platform Adform has joined the Science Based Targets initiative (SBTi) as the first global Demand Side Platform (DSP) to do so. Following a milestone year of sustainability partnerships, Adform enters…
Advertising will not crumble as new tools are in the mix
As Google’s deprecation of third-party cookies becomes a reality in 2024, UK businesses are taking action. A new survey conducted by Capterra, a software and services marketplace, has found that…
83% of publishers eye retail media investment
83% of publishers are curious to tap retail media ad spend by embedding products on their web pages, opening up more inventory opportunities for offsite campaigns. This is according to…
Digital Marketing Institute launches AI in Digital Marketing course to plug AI skills gap
The Digital Marketing Institute (DMI), a provider of Digital Marketing Certification, has launched its first Artificial Intelligence (AI) in Digital Marketing course, following overwhelming demand from marketers. The decision to…
Influencers who fail to disclose ads are ‘tarnishing industry and brands’
Influencers and digital creators who fail to disclose adverts and commercial content within their posts are damaging an industry which has managed to shake off the “wild-west” tags of the…