The future of AI in business: Finding a balance.
It seems that in this golden age of technology, advancements in computer science are progressing faster than businesses can keep up with. The most recent craze for business technology? Artificial…
8 in 10 Americans concerned about online data privacy, but 48% trust zero-party data collection
With third-party cookie-less marketing nearly here, a new research report released today finds an overwhelming majority of Americans distrust brands when it comes to their data privacy. Attest, a leading…
Consumers trust banking sector the most with personal data
Thales, a global technology and security provider, has published the findings of its 2024 Thales Digital Trust Index which reveals that the banking sector is most trusted when it comes…
‘Bullish’ marketing industry plans to boost spending power in 2024
UK marketing leaders are gearing up for a ‘bullish’ 2024, with more than 70% planning to boost digital budgets this year, new data shows. Following four years of economic flatlining…
Adform becomes the first global Demand Side Platform to join UN’s Science Based Targets initiative
Media buying platform Adform has joined the Science Based Targets initiative (SBTi) as the first global Demand Side Platform (DSP) to do so. Following a milestone year of sustainability partnerships, Adform enters…
Advertising will not crumble as new tools are in the mix
As Google’s deprecation of third-party cookies becomes a reality in 2024, UK businesses are taking action. A new survey conducted by Capterra, a software and services marketplace, has found that…
83% of publishers eye retail media investment
83% of publishers are curious to tap retail media ad spend by embedding products on their web pages, opening up more inventory opportunities for offsite campaigns. This is according to…