Email Marketing
What is Email Marketing?
Email marketing is a type of digital marketing strategy that involves sending emails to a group of people consisting of your existing or potential customers. The purpose of email marketing is to promote your products and services and build or maintain relationships with clients. Email marketing is a direct form of communication with users that allows your business to connect with your target audience, deliver tailored messages, and encourage engagement between the business and its customers.
What are the advantages of email marketing?
When handled correctly, an email marketing campaign can be a very useful tool for any business. However, like any tool, using it takes time and expertise to perfect. Better Business Marketing knows it’s important to use best practices, respect your clients privacy, and comply with regulations to maintain a positive reputation for your business and ensure campaign success. When executed correctly, a successful marketing campaign has many benefits, like;
1. Cost-Effective: Compared to other kinds of marketing, email marketing has fairly minimal expenses. When creating and sending emails, there are budget-friendly options for any business.
2. Direct Communication: Email is a direct line of communication to your targeted audience. Emails can be personalised based on the recipient’s preferences, behaviours, or demographics. This provides more relevant content and a higher chance of engagement.
3. Wider Reach: Billions of people use email daily, meaning that businesses can reach a large, diverse audience. This allows companies to connect with people across different geographic locations, making it a valuable tool for both local and international marketing goals.
4. Segmentation and Targeting: Email marketing allows businesses to segment their email lists based on various criteria. This means your business can target and personalised communication with clients.
5. Measurable Results: Using email marketing provides detailed analytics, allowing you to keep track of the performance of your campaigns. This includes open rates, click-through rates, and conversion rates. This gives your business valuable insight that can be used to refine future campaigns.
6. Brand Awareness and Loyalty: Consistent and relevant emails keep your brand in the minds of subscribers, making them more likely to choose your business when making decisions.
7. Easy Sharing and Forwarding: Email content can be easily shared and forwarded, extending the reach of your message beyond the initial recipients to other potential clients.
8. Quick Implementation: Email campaigns can be created and deployed content relatively quickly compared to other marketing methods. This allows your business to respond promptly to market changes, promotions, or time-sensitive opportunities.
How does a Better Business Marketing run an email campaign?
Here at Better Business Marketing, our team of experts are very thorough when creating optimised email marketing campaigns for your business. We guarantee to provide your business with fully tailored email marketing strategies that clearly meet your business goals and high standards. Creating an email marketing campaign has many important steps that we follow to provide your business with the best service possible. These include;
Define Your Goals and Target Audience:
- Clearly outline the objectives you require from your email marketing campaign. Common goals for businesses can include increasing sales, generating leads, promoting a new product, or simply building brand awareness.
- Define your target audience and customise your email list based on demographics, interests, and behaviours to send personalised and relevant content.
Build a Quality Email List:
- Focus on building a permission-based email list by collecting email addresses from individuals who have opted to receive communications from your business.
- You can use information such as sign-up forms on your website, social media, and other channels.
Create Compelling Content:
- Develop engaging and relevant content that aligns with your campaign goals. Use compelling subject lines and visuals to capture attention.
- Ensure that your emails are mobile-friendly and have a clean, visually appealing design that works for all devices.
- Personalise your emails to make them more relevant. Address recipients by their name, tailor content based on their preferences.
- Clearly define the action you want recipients to take and incorporate a compelling CTA (call to action). Whether it’s making a purchase, viewing your page, or signing up for an event, your CTA should be prominent and persuasive.
Set Up Automation:
- Use specific email automation to streamline your email marketing efforts.
- Set up automated campaigns for welcome emails, abandoned cart reminders, or drip campaigns based on your users behaviour.
Test, Optimise and Meet Regulations:
- Conduct A/B testing on different elements of your emails, such as subject lines, content, or CTA buttons. Finding out which works best helps optimise future campaigns for better performance.
- Follow optimised practices to improve email deliverability. Avoid “spam” content, use a recognisable sender name that represents your business, and regularly clean your email list to remove inactive email addresses.
- Adhere to email marketing regulations, such as the CAN-SPAM Act or GDPR, to maintain legal compliance and build trust with your clients.
Monitor and Review:
- Track key metrics like open rates, click-through rates, conversion rates, and unsubscribe rates. This provides valuable insights into the success of your campaign and helps you make data-driven decisions.
- After each campaign, review the results and gather feedback. Use this information to improve your future campaigns.
If you would like to hear how Better Business Marketing could create a personalised plan for your Email Marketing needs, contact us here.