Building a brand for your business is more than just choosing a font, logo, or colour; it’s about breathing life and personality into your business. Your brand represents who you are as a business, and the choices you make are the first impression that you give your potential clients. You can tell a lot about a business based on their brand, even down to something as simple as colour choices.
Why is colour so important when building a brand image?
First Impressions: Often, colours are one of the first things people will notice about a brand. Initial impressions of your company will be influenced by the colour choices you have made for your brand.
Brand Recognition: People will often recognise a specific brand type solely based on their brand colours, which helps with brand recall and memorability.
Emotional Connection And Personality: Colours have the ability to provoke certain emotions and feelings. The right colours can give the brand a specific feel or personality. Different colours can provoke different feelings in clients.
Differentiation In The Market: The colours you use for your brand can help you stand out from your competitors in the market. Choosing the right colours can differentiate your brand and make it more memorable.
Colour Meanings: Colours can be used to communicate specific things about your brand. Each colour can be linked to a different feeling and emotion, or even more specific things like sensations and atmosphere.
What do my brand colours convey?
When deciding what colours to use for your brand, it is important to first know what you want your brand to convey to clients.
Red:
- Passion, energy, and excitement
- Action, courage, and strength
- Attention-grabbing and stimulating
Blue:
- Trust, professionalism, and reliability
- Calmness, serenity, and tranquility
- Communication and intelligence
Green:
- Growth, harmony, and balance
- Nature, freshness, and health
- Wealth, prosperity, and abundance
Brown:
- Stability, reliability, and dependability
- Earthiness, warmth, and comfort
- Nurturing and security
Yellow:
- Optimism, happiness, and positivity
- Clarity, intellect, and energy
- Attention-grabbing and cheerful
Orange:
- Creativity, enthusiasm, and vitality
- Warmth, friendliness, and approachability
- Playfulness and adventure
Purple:
- Royalty, luxury, and sophistication
- Spirituality, mystery, and magic
- Creativity, imagination, and inspiration
Pink:
- Romantic love, compassion, and nurturing
- Femininity, sweetness, and innocence
- Calmness and relaxation
Black:
- Elegance, formality, and sophistication
- Power, authority, and strength
- Mystery, depth, and introspection
White:
- Purity, cleanliness, and simplicity
- Innocence, freshness, and new beginnings
- Clarity and openness
Red:
- Passion, energy, and excitement
- Action, courage, and strength
- Attention-grabbing and stimulating
Blue:
- Trust, professionalism, and reliability
- Calmness, serenity, and tranquility
- Communication and intelligence
Green:
- Growth, harmony, and balance
- Nature, freshness, and health
- Wealth, prosperity, and abundance
Yellow:
- Optimism, happiness, and positivity
- Clarity, intellect, and energy
- Attention-grabbing and cheerful
Orange:
- Creativity, enthusiasm, and vitality
- Warmth, friendliness, and approachability
- Playfulness and adventure
Purple:
- Royalty, luxury, and sophistication
- Spirituality, mystery, and magic
- Creativity, imagination, and inspiration
Pink:
- Romantic love, compassion, and nurturing
- Femininity, sweetness, and innocence
- Calmness and relaxation
Black:
- Elegance, formality, and sophistication
- Power, authority, and strength
- Mystery, depth, and introspection
White:
- Purity, cleanliness, and simplicity
- Innocence, freshness, and new beginnings
- Clarity and openness
Brown:
- Stability, reliability, and dependability
- Earthiness, warmth, and comfort
- Nurturing and security
Better Business Marketing can guide your business through the choices you make for your brand identity. Our team of experts has worked with a wide range of businesses and can support you through your brand journey.
