Business overview:
BetterUtilities, formerly known as Utilibee, is a utility broker company based in the UK. Their company specialises in providing businesses throughout England with competitive choices and prices for their utility providers.
Business challenges:
BetterUtilities was in the process of rebranding their company from its previous identity, Utilibee. Their rebranding was intended to reflect their company’s brand and values while expressing to clients that they were dedicated to continuous service improvement. BetterUtilities wanted a website that reflected their new brand identity and goals. They had observed that although their previous website was able to acquire clients, the website structure and content could be improved for ease of use and to increase enquiries. They wanted their rebrand and website to keep pace with their new goals and expectations as a company.
Our solutions:
Our company worked closely with BetterUtilities to create a tailored plan to improve their website to match their new identity and business goals. First, we conducted an in-depth analysis of their original website and data, highlighting areas for improvement. Next, we guided the client through our specialised plan for overcoming their issues, discussing how we would create their new website with these improvements while using SEO best practices.
Once our dedicated team had taken them through our detailed strategy plan, we started the process of creating an exceptional new website that reflected the company’s new brand. The improvements to the site included both visual rebranding and adapting how the website itself runs for a better user experience. Once the website was complete and launched, our team continuously monitored its success over time, ensuring that the website was running smoothly. As time progressed, we continued to work with BetterUtilities to help grow their new brand and adapt their practices to reflect the current market.
Results:
Through the creation of their new website, BetterUtilities found that their online presence reflected their company’s new brand and goals. They were able to see that their new website ran smoothly and overcame the issues they were having with their original site. Thanks to the new website being easier to operate, they saw a growth in the conversion rates between their website visitors and businesses requesting a quote for their services. BetterUtilities was able to see steady growth in their company, with improved website usage and increased conversion rates. Their company has continued to use a range of our services, which is allowing their business to reach their personal goals and increase business in the current market.