Business overview:
Push Group is a marketing company specialising in AI-driven marketing strategies and tools. As a conglomerate of companies, Push Group collaborates with various partners and clients, leveraging their knowledge to deliver effective marketing solutions. Push Group partners with Better Business Marketing for our team’s knowledge of specialised PPC campaigns.
Business challenges:
Push Group contacted us, looking to partner to create specialised PPC campaigns to increase lead generation and overall conversion rates. The website they were working on wanted to increase traffic and increase their advertising conversion rates. They had previously observed that their other advertising campaigns did not meet the conversion or lead expectations that they had set. They had been investing money in various campaigns and didn’t feel like they were getting the results they wanted. Knowing this money could be spent better on a more specialised campaign, Push reached out to collaborate with Better Business Marketing. Push stated that their goal was to create a specialised PPC campaign that would effectively generate the level of leads and conversions that they were searching for while saving money in the process.
Our solutions:
Better Business Marketing worked intensely with Push Group to create a tailored PPC plan. Firstly, we conducted an extensive analysis of the website and their previous advertising campaigns. Gaining intimate knowledge of the strategies previously used and the data from the outcomes. Next, we guided the client through our personalised strategy plan, outlining the details and steps needed to create a successful PPC campaign. Our team at Better Business Marketing did extensive research into their past campaigns, highlighting areas for improvement.
Once an initial plan was made, our team then did an intensive investigation to find high-converting key phrases that were best for optimising their PPC campaign, as well as identify which platforms for advertising would be optimal. After the best key phrases were identified, our team used their vast knowledge of the market to bid for phrases that were predicted to have high conversion outcomes without costing the business more than necessary. Making sure that the price for the key phrases didn’t exceed the potential benefits. Our team used this information to create a PPC campaign uniquely designed for optimised outcomes. While the campaign was running, we continued to monitor the data and adapt our strategies to perfect its effectiveness.
Results:
Through the implementation of our carefully crafted PPC campaign, Push Group was able to see distinct improvements to the effectiveness of the campaign. Throughout the period that the campaign was run, the client was able to see a vast improvement in the number of leads generated and a 200% increase in lead conversions. Thanks to the implementation of the PPC campaign, Push Group was able to see a clear correlation between our services and substantial growth in inquiries and new clients. Push Group has continued to use our specialised service to continuously improve lead generation and conversion rates to reflect changes in the current market and trends.