Business overview:
Better Waste Solutions operates as a waste management company based within the UK. Their company specialises in providing customised waste management services to businesses throughout England, Wales, Scotland, and Northern Ireland.
Business challenges:
Better Waste Solutions reached out to us, looking to enhance organic traffic to their website and increase overall conversion rates. They had previously observed that their current website couldn’t keep pace with their business expansion over time in terms of generating organic traffic. Additionally, they identified a gap in lead conversion rates from the organic traffic directed to their site. Better Waste Solutions is a successful waste management company with a substantial client base. However, they aim to amplify their organic traffic and conversions to align with their ongoing success as they continue to expand their operations.
Our solutions:
Our company worked closely with Better Waste Solutions to create a personalised SEO strategy plan. First, we conducted a thorough analysis of their website and data to identify areas requiring improvement. Next, we guided the client through a detailed, tailored plan outlining our strategies for optimising their website, along with the anticipated outcomes from our work. Our team at Better Business Marketing redesigned their existing website to align with SEO best practices.
We also developed over 130 location-specific landing pages, customising each page to target relevant key phrases and optimising their visibility for specific locations in search results. Simultaneously, we coupled this with a high-quality, bespoke link-building campaign to increase their website’s domain and page authority scores. After implementing these new strategies, we continuously monitored their effectiveness over time, adjusting our approach to ensure we consistently delivered the most effective practices tailored to the company’s and website’s needs. As time goes on, we continue to collaborate with Better Waste Solutions, ensuring the continuous delivery of SEO best practices that evolve with time and adapt to shifting market dynamics.
Results:
Through the implementation of our SEO practices, our client was able to see clear positive results for their issues over time. Over a 6-month period, our SEO practices allowed the client to see a 300% increase in organic traffic to their website. Our changes also saw an 80% increase in lead conversion rates for the company. Employing our comprehensive SEO strategy, Better Waste Solutions was able to see substantial growth for their company. Furthermore, with the surge in organic traffic and conversions, they experienced a notable increase in enquiries and acquired new clients. Better Waste Solutions continues to use our services; we have adapted their practices over time to suit the current needs and market, which has allowed increases to remain consistent.